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"The Practitioner's Guide to B2B eCommerce"

Maximize customer loyalty, revenue and profit with B2B eCommerce.

Reaching all of your customers where and how they want to buy is essential in a competitive marketplace. In addition to a consistent buying experience, existing and prospective customers expect consistent pricing. To meet these expectations, leading companies are now leveraging eCommerce enabled Configure, Price, Quote (CPQ) processes to increase customer loyalty and satisfaction and drive revenue and profit in the process.

The Practitioner's Guide to B2B eCommerce provides an overview of the rapidly growing B2B eCommerce landscape and discusses some of the key considerations when launching an eCommerce project, including:

• Adapting to new buyer expectations
• Focusing on profit realization instead of process automation
• Maximizing sales and pricing technology investments

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