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"It's Time to Get Serious About AI's Business Value"

How Effective Data Strategies Help Build a Solid Foundation for AI Adoption That Returns Demonstrable Value for Marketing Leaders

Recent research from Forrester Consulting, commissioned by Zeta, reveals 62% of organizations are still in the early stages of AI adoption, describing their use of AI as “limited” or “moderate.” Based on a survey of 300 marketing leaders, the study outlines the key priorities and barriers to deeper adoption, and how to bridge the gap between AI experimentation and business impact.

Download the research to discover:

• How marketing leaders are using AI to drive revenue, customer experience, and operational improvements
• What’s holding marketers back from realizing the full value of their AI investments
• How to bridge the skills gap that's affecting 72% of marketing organizations
• How organizations are transitioning from an era of AI adoption to an era of AI value realization

Offered Free by: Zeta Global
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