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"From Cost to Complexity: How U.S. BCOs Are Rebuilding Freight Strategy in a Shifting Trade Landscape"

Presented by: Xeneta

As geopolitical shifts, evolving tariffs, and manufacturing diversification reshape global trade, U.S. BCOs are rethinking everything — routes, rates, carriers, and capacity. Join us on Thursday, June 5th at 11 am ET for an exclusive, data-driven webinar exploring how top shippers are adapting to an era where freight strategy is about more than just cost.

What You’ll Learn:

The New Complexity: Why Freight Strategy is No Longer Just About Cost: Understand how shifting tariffs, geopolitical tensions, and manufacturing diversification have made “lowest rate” decisions not only less relevant but often risky.
Manufacturing for One Market vs. the World: Explore how companies like Apple are redesigning supply chains by geography—manufacturing differently for U.S. vs. EU markets—and what that means for routing, risk exposure, and cost structures.
The Risks of Inflexibility: Carrier Dependence and Routing Blind Spots: Learn how overreliance on a single carrier or rigid routing, especially amid disruption, can stall inventory and impact revenue. We’ll share how leading BCOs are building resilience into their networks.
Using Data to Scenario Plan: Smarter Trade-Offs in Real Time: Discover how real-time freight data is enabling U.S. shippers to model alternative routes, assess cost implications, and test new sourcing strategies—before committing to major shifts.
How North American BCOs Are Adapting Faster: See how Xeneta customers are leveraging market data to remap freight networks, renegotiate rates, and build optionality into their logistics strategy, gaining agility in a volatile market.

Speakers: