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"The in-store opportunity: How to boost campaign performance with retail media"

New research reveals how in-store advertising is reshaping retail media--and how agencies can leverage it to deliver stronger results for clients.

In-store screens do  more than catch attention—they drive consumer action. Developed in partnership with MFour, this new report explores how digital out-of-home (DOOH) placements across the retail journey are influencing shopper behavior and driving stronger campaign performance. 

Whether you're building omnichannel plans, optimizing programmatic investments or helping clients navigate a fragmented media landscape, this report gives you the data and insights to elevate your media strategy.

What you’ll learn:

• Why 96% of consumers hold a positive or neutral view of in-store ads 
• How in-store ads fuel omnichannel success, bridging real world purchases and online actions  
• Why clients need in-store DOOH to break through digital ad fatigue

Offered Free by: Vistar Media
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