Here are five practical tips we hope will guide you in creating and executing on measurable, actionable and meaningful social media goals.
Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every organization must determine the applicable metrics that move it closer to realizing its goals.
Use this tip sheet to help you set goals that define success in your own organization.
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