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"Formulating for her: Women's health supplements -- digital magazine"

Women’s health is taking center stage, and the supplement industry is answering the call with innovative, science-driven solutions. From navigating perimenopause with hormone-balancing ingredients like ashwagandha, shatavari and fenugreek to supporting pregnancy and heart health with omega-3s and probiotics, the latest breakthroughs address hot flashes, stress and more with precision and care.

Women are not just demanding better health solutions — they’re shaping them. As a community of caregivers, researchers and advocates, women are fueling innovation in the booming women’s health supplement market.

From ashwagandha and shatavari easing menopausal symptoms to omega-3s supporting pregnancy and heart health, women-led science and passion are delivering targeted, sustainable solutions.

Explore how this collective force is revolutionizing wellness in this digital magazine focused on women’s health. The articles include:

Viewpoint: We’re the market: Personal connection and innovation in women’s health

Industry experts, many of whom are women and scientists themselves, are driving innovation from the inside out, according to Senior Editorial Content Director Cassie Smith. She describes a vibrant, insider-driven movement delivering real support for women’s unique needs.

Taming the transition: A perimenopausal soliloquy

Devon Gholam explores the pros and cons of hormone replacement therapy, and the natural alternatives that can help achieve hormonal balance. Those include ashwagandha, shatavari, fenugreek and shilajit.

Getting personal with women’s health supplement product development

From ashwagandha to omega-3s, science-backed ingredients and best practices are driving the booming female health market, Chioma Ikonte and Adel Villalobos contend. They share how a “quality by design” approach crafts holistic products that address specific needs — from sleep to hair growth.

Women are taking more control of their health and wellness journeys

From early menstruation to menopause, June Lin explains how innovative nutrition — soy isoflavones, prebiotics and probiotics — can address sleep, stress and hormonal challenges. Further, women are demanding more from their health care; 89% want better education and proactive solutions, per a recent Mintel report.

Nourishing women’s wellness

The supplement industry is ditching outdated approaches for targeted, science-backed solutions that empower women throughout the life cycle. Penny Antonopoulos highlights some top ingredients. She also considers three critical focus areas driving innovation, from maternal health to menopause and cardiovascular care.

Examples of women’s health takeaways for your business include:

• Fenugreek is demonstrated to enhance total testosterone levels in males, showing promise for men and women alike in providing hormonal balance.
• According to Grand View Research, the global women’s health and beauty supplement industry is expected to reach projected revenue of $76.6 million by 2028.
• Omega-3 fatty acid supplementation, including docosahexaenoic acid (DHA), has been noted for its potential female reproductive health benefits.

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