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"The Messaging Evolution: Exploring Consumer Motivation and Behavior in the Age of RCS"

INDUSTRY REPORT

Created with Datos Insights and commissioned by Solutions by Text, this study analyzes a national survey of 1,500 U.S. consumers engaged with financial services in the last 12 months. It delivers first-of-its-kind, RCS-focused evidence on consumers’ real attitudes, motivation, and willingness to act, giving providers a practical blueprint for messaging performance and growth.

And the data proves it works:

• 68% of consumers feel more comfortable communicating when RCS features are used
• 84% are open to using RCS across the entire financial journey
• 59% would choose a provider offering RCS over one that does not

What The Report Delivers

You’ll get insight into how consumers actually think, respond, and make decisions when interacting with financial service providers through messaging.

Inside, you will learn:

• What drives messaging engagement today
• How trust impacts every interaction
• Which behaviors differ across generations (Gen Z, Millennials, Gen X, Boomers)
• Where messaging creates the most value across the customer journey
• How RCS amplifies performance in marketing, originations, servicing, and payments
• Why early RCS adopters will gain a long-term competitive edge

Offered Free by: Solutions by Text
See All Resources from: Solutions by Text