Gartner Market Guide for Digital Content Management for Sales
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"Gartner Market Guide for Digital Content Management for Sales"
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Sales content management vendors have strongly expanded the scope of their capabilities.

This Market Guide from Gartner helps IT leaders to understand how the vendors and products' functions apply to their sales processes.

Key Findings

  • Buyers frequently purchase third-party sales content solutions to fill capability and process gaps not provided by their incumbent sales force automation (SFA) or enterprise content management (ECM) systems.
  • Digital content management for sales vendors have expanded the breadth and depth of their offerings in the past year, adding new capabilities in analytics, email delivery, and sales coaching, and training.
  • Vendors have improved the overall value proposition of their solutions by adding capabilities for customer-facing and partner-facing content delivery use cases.
  • Content recommendations based upon predictive analytics functions are not yet common to all vendors, but they will become a mainstream offering within the next two years.
Download this Market Guide from Gartner to learn more!

Gartner Market Guide for Digital Content Management for Sales; Tad Travis, Todd Berkowitz, Guneet Bharaj; 13 October 2016

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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