Content is a nexus between the sales and marketing functions in most organizations.
Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing.
Since content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. Demand Metric and Showpad together conducted research to understand the sales-marketing relationship around content, and how it affects sales interactions.
Offered Free by: Showpad
See All Resources from: Showpad
This download should complete shortly. If the resource doesn't automatically download, please, click here.
750 University Avenue | Suite 200 | Los Gatos, CA 95032
Resources: FAQ | Legal Notices