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"The 2026 Commerce Readiness Index"

Nearly 75% of brands and retailers admit they sometimes make decisions based on inaccurate data, according to new research from Rithum and Wakefield Research.

Nearly 75% of brands and retailers admit they sometimes make decisions based on inaccurate data, according to new research from Rithum and Wakefield Research. That’s because nearly half still rely on manual updates and approvals for up to half of their workflows. The result? Slower decisions, siloed teams, and costly missteps that ripple across operations, marketing, and the customer experience. 

Download this new research report, presented by Rithum, to learn what 200 decision-makers in the US and UK—spanning the C-suite, operations, marketing, and technology—shared about how they’re preparing for 2026. You’ll learn where retailers and brands are focusing their fixes, how they’re turning AI pilots into measurable outcomes, and which automation efforts are delivering the biggest performance gains.

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