Consumers hold the power--and they’re not giving it back. They set the terms of engagement, question every purchase, and decide which brands earn their trust. For marketers, that means attention is harder to capture, loyalty is tougher to secure, and consistency across every channel is no longer optional.
Download our new report to uncover the key trends shaping consumer behavior right now—what’s driving budget-conscious decisions, why trust is harder to win, and how offline experiences are making a comeback.
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