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"Patients Are Looking for You--Meet Them in the Portal"

Why the Patient Portal Is the New Must-Have in Your Media Plan

Patients aren't just logging in—they're leaning in.

This eBook reveals why health brand messages perform exceptionally well in the patient portal, and how PatientPoint Precision™ enables 1:1 targeting at scale, powered by consented EHR data.

Inside you’ll learn:

• Why 95% of patients trust portal content and why more patients prefer seeing brand messages here vs. TV and social combined
• What types of content patients value most (educational, condition-specific, affordability, etc.)
• How branded messages in the portal could drive real-world behavior like conversations with providers and increased adherence

Backed by new 2025 research surveying 2,000 U.S. patients, this guide makes a compelling case for shifting more of your media mix to the point of care.

Offered Free by: PatientPoint
See All Resources from: PatientPoint