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"The Demand Gen Guide, Volume 1: AI Search and Paid Media"

Quick plays to make you a better marketer. As AI transforms how buyers search and decide, Volume 1 delivers the exact plays marketers need to win visibility in LLMs and improve paid media ROI.

The Demand Gen Guide is a practical, ongoing series for modern B2B marketers navigating constant change. Each volume breaks down what’s shifting, why traditional tactics fall short, and the tested plays you can use to drive qualified demand, pipeline, and revenue—without the fluff.

Volume 1: AI Search and Paid Media focuses on the two areas changing fastest.

As AI-powered discovery reshapes how buyers search, evaluate, and decide, this volume shows you how to increase visibility in LLM-driven results and adapt your content to the new search journey. You’ll also get proven plays to tighten targeting, sharpen messaging, and improve paid media ROI—turning attention into measurable outcomes.

• Why it matters: Win in AI search + rising paid costs with quick plays that drive pipeline.
• Our AEO approach: Move from SEO to AEO with authoritative, schema-backed content for humans + AI.
• Improve paid ROI: Smarter segmentation + ad-to-landing alignment to cut bounce and lower CPA.
• 30/60/90-day impact: A roadmap to audit, refine, and launch high-intent campaigns this quarter.

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