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"A Candid Conversation on Time, Trust, and Buyer Behavior with Jay Baer"

NetLine’s Jon Steiert sits down with marketing strategist and author Jay Baer to explore what time really means in B2B marketing. Grounded in NetLine’s 2025 Content Consumption Report and Baer's "The Time to Win," the two unpack how timing affects trust, conversion, and every interaction between marketing, sales, and CX.

A buyer requests your content. You follow up the next day. But they haven’t read it yet, and may not for nearly two days.

That, friends, is the Consumption Gap—and it’s getting wider.

In this exclusive conversation, NetLine’s Jon Steiert sits down with marketing strategist and author Jay Baer to explore what time really means in B2B marketing. Grounded in NetLine’s 2025 Content Consumption Report and Baer's "The Time to Win," the two unpack how timing affects trust, conversion, and every interaction between marketing, sales, and CX.

You’ll learn:

• How time and trust intersect in the buying and customer experience
• Why marketers must be “fast, clear, and useful” without being premature
• What consumer patience teaches us about modern B2B behavior
• How marketers can realign expectations by understanding buyer behavior over assumptions

Together, Jon and Jay deliver a fast-paced, data-backed conversation that challenges the way we define intent and ROI. Whether you're in demand gen, sales, or CX, this session will reframe how you think about follow-up, personalization, and pipeline performance.

Watch now to understand your buyer’s real timeline and what it means for your next move.

Offered Free by: NetLine
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