Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online
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"Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online"
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Discover how content is consumed in today's marketplace, and what business decision makers trust online, and what type of content actually influences business decisions.

Highlights include:

  • What are common mistakes of BtoB content?
  • What type of content resonates with decision makers?
  • How much of a factor is online content in the overall decision-making process?
  • Am I targeting my content correctly? Or blindly?


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