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"The Experimentation Advantage: Research On Derisking Innovation"

Organizations face challenges balancing innovation and risk, with 77% hindered by market disruption and 69% struggling to apply AI to innovation. Structured experimentation allows testing initiatives on a small scale, measuring impact while reducing risk. Discover how data-driven experimentation accelerates innovation in this research report.

Innovation is vital for staying competitive, yet many organizations lack the infrastructure to execute effectively. The challenge is acute with AI adoption, where 69% of businesses struggle to apply AI for innovation despite its importance.

This report explores how structured experimentation accelerates innovation while managing risk. Key insights include:

· Why 87% of companies struggle to balance innovation with financial, regulatory, and reputational risks
· How small-scale testing improves ROI and speeds time to market
· Best practices for measuring impact and scaling successful pilots

Discover how experimentation can transform your strategy in the full report.

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