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"From Silos to Synergy"

How leading brands are building the future of the marketing supply chain

The modern marketing ecosystem is getting more complex — with more content, channels, and stakeholders than ever before.

Companies often invest in tools for planning and content execution, but these systems rarely work together. The result? Silos, inefficiencies, and slower go-to-market times.

But what if you could connect marketing planning and content execution into a seamless workflow?

The next step in marketing transformation is orchestrating the entire supply chain—from strategy to execution.

Read on to see how leading organizations navigate marketing challenges through Marketing Resource Management (MRM) and content automation solutions found in Product Information Management (PIM), Digital Asset Management (DAM), and Content Management Systems (CMS)—and why the next frontier is bringing these systems together.

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