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"The Home Screen: For First Impressions -- UK Edition"

Smart TV users visit the home screen an average of three times per day for 3.5 minutes, according to LG Ad Solutions Data.

This makes it highly valuable real estate, and the hub where the viewing journey begins and brand impact is won.

This new report, presented by LG Ad Solutions, dives into why the home screen is the hub of connected TV (CTV) activity. Download it to learn how messages there can drive longer-lasting recall and brand affinity, and the secrets of effective home page design, from interactive 3D units to geo-targeted storytelling.

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