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"New data on how Gen Z & Millennials really shop"

$3B in data reveals Gen Z & Millennial shopping behaviors

Younger consumers are changing the rules of commerce and every brand is feeling the impact. We analyzed $3B in transactions from 47M+ shoppers to uncover how Gen Z and Millennials decide where, when, and how to buy.

From shifting loyalty patterns to new payment preferences, these shoppers aren’t sticking to predictable routines. If marketers want to win their attention and their wallets, they need to understand what’s really driving purchases.

Inside the report, you’ll discover:

• When Gen Z & Millennials spend most and why timing matters more than ever
• How values, price, and convenience compete in younger buyers’ decision-making
• Why loyalty is fragile and what brands can do to keep it
• Four strategies marketers can use to turn one-time buyers into repeat customers

The next generation isn’t loyal by default. But the data shows how you can earn their trust and their repeat business.

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