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"Level Up Your GTM: Solving Common Growth Challenges"

Omnichannel marketing is now standard, with B2B buyers using 5--6 channels in their journey. But better channel execution alone won’t guarantee growth. Informa TechTarget CMO John Steinert and GTM Partners CEO Sangram Vajre reveal why and share smarter ways to drive measurable impact.

As marketing automation freed up time, marketers focused on mastering individual channels - email, ABM, programmatic, events. However, with B2B buyers now engaging across multiple touchpoints, omnichannel strategies have become essential.

Still, simply optimizing each channel doesn’t ensure business growth. Informa TechTarget CMO John Steinert and GTM Partners CEO Sangram Vajre challenge this mindset, offering a more holistic approach to driving real, measurable results.

What you’ll learn: 

• Why omnichannel marketing is essential but not sufficient - for sustainable revenue growth in today’s B2B environment.
• The danger of over-relying on channel-specific optimization and how it can mislead marketers about their true impact on business goals.
• Actionable strategies for aligning marketing efforts with broader growth objectives, going beyond tactics to drive meaningful business outcomes.

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