For the computer novice who is trying to understand how a database works and what can be done with one.
At the time the author wrote this book, he was helping a company called After Hours Software sell a personal information manager (PIM) called TouchBase. He loves databases and wants more people to appreciate them.
Guy Kawasaki is the chief evangelist of Canva, a graphics-design online service, and an executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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