How to explain the complicated so anyone can understand.
In this summary, you will learn:
About the book:
Communications consultant Frank J. Pietrucha spent 25 years explaining complicated scientific information to the public for his clients. He advocates turning complicated abstractions into “big stories,” utilizing narrative techniques and humanizing arcane content. With rare erudition and hard-won practical knowledge, Pietrucha takes on a subject that few other people even recognize exists.
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