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"Why the Print Experience is Winning in a Digital-First World"

This industry report explores what 150 leaders across six industries shared about how they were using print to stand out in a digital-first world.

For a legacy channel many wrote off, print is having a remarkably good run as a competitive lever. Organizations across industries are reporting increases in their print spending to invest in high impact moments where physical presence, memory and brand consistency matter most. While digital channels remain a workhorse for speed, urgency and scale, print has evolved into a strategic tool for tactile brand experiences that reach an audience and stays with them.

This industry report explores what 150 leaders across six industries shared about how they were using print to stand out in a digital-first world. The findings reveal a sharp shift in how organizations think about physical brand experiences. Highlights include:

• Why direct mail is resurging as a precision tool for meeting business goals.
• How the coming brand refresh trend can represent a stress test for print execution at scale.
• Where ambition will meet reality in print’s maturity into an optimized enterprise system.

Offered Free by: Marketing Dive's Studio by Informa TechTarget and FedEx office
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