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"2025 Holiday Spending Trends and Insights"

Close the holiday spending gap with Experian’s 2025 insight

Two-thirds of marketers expect holiday spending to rise, but less than a quarter of consumers agree, according to new data from Experian and GroundTruth. Experian’s 2025 Holiday Spending Trends and Insights Report reveals what this disconnect means for your Q4 campaigns.

Powered by Experian’s identity expertise and GroundTruth’s real-world signals like foot traffic and location data, this report shows marketers how to reach the right audiences, connect across screens and stores, and act at the moments that drive results.

Download the report and turn shifting shopper behavior into an advantage this holiday season.

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