High Performance ABM Capabilities: The Proven Account-Based Marketing Framework
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"High Performance ABM Capabilities: The Proven Account-Based Marketing Framework"
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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

This framework, which is presented later in this report, represents the collective wisdom of ABM Consortium members. The research hypothesis for this study was based on this question: does compliance with the ABM Capabilities Framework result in greater revenue impact from ABM?

The research collected responses from over 500 survey respondents, more than half of which are currently using ABM. The results of the study confirm the validity of the research hypothesis.

This report will present the framework, the maturity milestones it represents,recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.


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