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"Your Top Event Trends for 2026"

The events landscape is changing fast. Economic uncertainty, evolving attendee behaviour, and rapid advances in AI are reshaping how organisations plan, deliver, and measure events.

Your Top Event Trends for 2026 highlights what’s shifting and where the opportunity lies.

Explore nine trends set to define event success in 2026, including:

• AI goes operational – practical ways to use AI across the event lifecycle, from venue sourcing to on-site engagement and post-event insight.
• Trust, emotion, and personalisation – why audiences now expect emotionally resonant experiences and attendee-led journeys rather than one-size-fits-all programmes.
• Exclusivity, purposeful design, and measurable outcomes – how micro events, intentional environments and smarter sourcing help demonstrate clear ROI.

Created for marketing and event professionals, the eBook turns these trends into focused actions you can apply to everything from large conferences to smaller, high-value experiences.

Cvent: Insight you can rely on

Cvent is a global technology leader in meeting, event, travel, and hospitality, supporting organisations of all sizes to plan, market, and measure high-impact events worldwide.

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