84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.
Customers delay contact with Sales until they are 57% of the way through the purchase process, which means content must grab customers’ attention and drive purchase intent early on.
It's important to choose the right strategy because if Marketers are not connecting with customers through content, they may not connect with them at all.
Our latest research shows Marketers how to consistently create content grounded in differentiated insights that customers and prospects will value.
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