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"Perks of Unifying Supply Chain & Consumer Data: The CPG Edge"

This playbook investigates how CPG manufacturers should merge supply chain and consumer data to improve forecasting and selling efficiency.

In today's fast-paced consumer packaged goods (CPG) environment, disconnected data within manufacturing systems creates costly inefficiencies, including inaccurate demand forecasting, slow market responses, and poor collaboration due to the inability to merge supply chain data with consumer insights. This siloed approach leads to overproduction, stockouts, and missed sales opportunities affecting both manufacturers and retail partners.

This playbook demonstrates how CPG companies can gain a competitive edge by blending previously disconnected supply chain and consumer data into unified dashboards. Read the playbook to put this strategy into practice and see real-world results, like:

• A refrigerated food manufacturer saved $2 million annually by correcting retail placement issues
• A personal care brand boosted seasonal orders by 50% and reduced stockouts, generating $3.8 million in sales
• A yogurt producer dynamically optimized shelf-facings for specific products based on customer demand

Offered Free by: Supply Chain Dive's studioID and Circana
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