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"2026 Top Trends in Family Engagement Report"

Enrollment pressure. ROI skepticism. Budget cuts. Staffing strain. Institutions are being asked to prove value -- fast -- with fewer resources. And families are at the center of it all. They influence where students enroll, how they persist, and whether college feels worth the cost. The 2026 Top Trends in Family Engagement Report analyzes data from 7.8M+ family members across 450 institutions to reveal how expectations are shifting, and how colleges are adapting.

Inside, you’ll uncover:

• Rising communication expectations
  • 77% of parents expect weekly (or more frequent) communication, yet many institutions are still under-communicating.
• Growing cost + ROI scrutiny
  • Satisfaction with tuition as a worthwhile investment dropped from 77% to 59% in one year.
• New opportunities to scale with AI
  • 84% of CampusESP institutions are using AI tools to expand family engagement without expanding staff.

The question isn’t whether families matter. It’s whether your strategy is keeping up.

Download the report to benchmark your approach and identify where stronger family engagement can help you navigate what’s ahead.
 

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