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"Campaign Convene: Marketing Evolved"

The second annual flagship conference from Campaign, which took place on February 27, 2025, in New York City.

Held shortly after the 2024 U.S. election, the one-day conference was a forum for marketers, creatives and media professionals to dive into the most pressing topics shaping the industry in the next four years. 

The day covered topics at the intersection of marketing, politics, sports, technology and culture, from how generative AI has — and will continue to — reshape industry roles to how passion points and fandoms are changing the game for marketers on social media. 

With a stellar lineup of renowned speakers and marketing visionaries, the event provided attendees with actionable insights and key takeaways in the areas of:

• AI's role in creativity and efficiency
• The rise of short-form and shoppable media
• Authentic engagement with viral trends
• Evolving the agency model in the AI era
• The future of brand safety and representation

We hope you enjoy reading the highlights of this year’s Campaign Convene: Marketing Evolved conference.

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