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"Engagement Illuminated: Data and reporting best practices"

Marketing teams face data overload, limited resources, and tool complexity in reporting customer engagement. Braze's Report and Dashboard Builders let marketers create custom reports, access insights, and optimize campaigns in real time. Read this e-book to learn how these tools showcase your customer engagement's impact on business success.

Marketing leaders face three challenges: overwhelming data, resource constraints, and tool bloat. With 80% of marketers collecting more data than they can use, and 99% handling some reporting themselves, better solutions are needed.

This e-book explores how Braze Report Builder and Dashboard Builder address these issues by offering:

• Intuitive analytics for any skill level
• Democratized data access
• Automated processes eliminating manual analysis

Two use cases show these tools in action:

A retail brand tracking journey effectiveness

A financial services company monitoring messaging performance

Discover how to showcase customer engagement success through effective reporting in the full e-book.

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