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"Shelf Testing in the Virtual Era"

Learn how to run virtual shelf tests that accurately predict real shopper behavior. This guide covers best practices for simulating in-store experiences, testing product placement, and generating reliable insights before launch.

Best practices for simulating realistic shopping experiences.

A new era for shelf testing: Remember when the global pandemic dramatically reshaped the commerce landscape? While e-commerce experienced a meteoric rise, brick-and-mortar stores remained crucial for many brands. This seismic shift underscored the ongoing importance of understanding consumer behavior at the shelf level.  

Product testing and shelf placement continue to be critical factors for success, but now the playing field has changed. Today, it’s all about finding innovative ways to understand shopping behavior—both online and in-store—making consumer insights surrounding these critical moments more valuable than ever before. Welcome to the new era of virtual shelf testing.

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