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"How to Master MaxDiff"

Turn customer preferences into clarity. This guide explains how to run MaxDiff studies that help you compare features, understand trade-offs, and make data-driven product and marketing decisions.

Best practices, expert advice, and helpful tips.

It’s now easier than ever to leverage complex question types and analytical tools in your research. And because today’s survey environment allows for more advanced methods, we’re compelled to compare multiple items and determine their most marketable attributes. By honing in on customer preferences, we can now dig deeper into customer wants and needs—leading to products and services with a higher potential of being purchased. Surveys are critical here, and aytm’s MaxDiff solution is an exceptional tool for identifying customer preferences by comparing and prioritizing product attributes. This guide will help shed some much-needed light on how you can master MaxDiff in your next study.

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