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"The CX Leader's Guide to the CFO: A how-to workbook to build a finance-friendly CX business case"

Customer experience (CX) is widely recognized as a critical driver of business success.

Yet, many CX leaders struggle to demonstrate its financial impact at the company level, often facing resistance from finance teams who view CX as a cost center rather than a revenue generator. This guide addresses this challenge by providing actionable strategies for building alignment with CFOs and finance teams. It covers the importance of speaking the financial language of the CFO, creating compelling business cases, and quantifying the financial outcomes of CX initiatives. Readers will gain insights into measuring CX ROI, crafting persuasive financial narratives, and securing the support needed to scale their CX programs.

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