The human desire for exploration has found a welcome conduit in interactive data visualization as BI users venture towards new analytical horizons.
Though lazy clichès have cheapened most observations on the human spirit, the idea of man's inherent desire to explore holds its value. That need to dig deeper, go farther, and think bigger is manifest in the world of Business Intelligence (BI). Interactive data visualization tools allow end users to drill down from an initial finding to investigate the underlying data and its various contributors and implications. This report, based on 643 responses to Aberdeen Group's 2014 Business Analytics survey, examines the strategies and key technologies that accompany the adoption of interactive data visualization.
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