How Healthy Is Your B2B Marketing Data?
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"How Healthy Is Your B2B Marketing Data?"
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Gain insight into your customer info to develop a stronger marketing data management plan.

The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.

What you'll learn:

  • The costs of NOT targeting campaigns
  • How marketing automation adoption is fueling the need for marketing data management
  • The key that robust data plays in inbound lead scoring
Remember, great marketing starts with great data!


Offered Free by: Dun & Bradstreet Corporation
See All Resources from: Dun & Bradstreet Corporation

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