Making a Business Case for Customer Data Management in Marketing
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"Making a Business Case for Customer Data Management in Marketing"
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“Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove.

This white paper provides everything you need to build a business case for customer data management, including:

  • What organizational data maturity is and how it benefits the business
  • Actual performance outcomes of data-mature organizations
  • Data maturity's quantifiable impact on targeting, nurturing and close
Take this first step to better data management and move a mile forward in business growth.


Offered Free by: Dun & Bradstreet Corporation
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