4 'Stops' on the Way to Better Segmentation & Targeting
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"4 'Stops' on the Way to Better Segmentation & Targeting"
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Learn how to create stronger marketing campaigns with better data.

Which is easier: creating a data-savvy-segmentation strategy or navigating a maze? Well, the first, of course! In this step-by-step workbook, we've mapped a simple route to segmentation. You can be well on way to a full-blown targeting plan in just four whistle stops:

  • Message Station – Determine your key differentiators
  • Buyersville – Identify who's buying from you
  • Persona City – Understand common challenges, motivators & goals
  • Behavioral Depot – Leverage behavior triggers
Don't let the opportunity to increase sales leads pass you by. The train is leaving the station.


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