The impact of ad blocking is undeniable. Cut through the media hype and hear about alternatives. Get the facts straight from the source and learn what it means for the future of Digital Marketing.
Ad blocking has dominated headlines in the marketing world for months, generating a robust debate about the legality, ethics, and financial ramifications of the software. Regardless of your position, the fact remains that more than $10 billion in U.S. ad revenue is expected to be lost this year, and that's the estimate before Apple's launch of iOS9 on September 16th, which will allow mobile ad blocking on iPhones for the first time.
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