Understand Your Digital Audience Across Delivery Platforms
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"Understand Your Digital Audience Across Delivery Platforms"
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Accelerate innovation with insights to user behavior across multi-platform distribution.

Traditional web analytics solutions cannot provide an end-to-end view of customer interactions across various digital channels, including web, mobile, social and offline.

Read this Splunk customer profile to learn how a business analyst for a national media company discovered how to report on the company's “whole haystack” of digital audio and video distribution.

In this case study, learn how this national media company is using Splunk software to:

  • Aggregate metrics from various sources with a single platform for real-time information
  • Provide greater and more timely insights into operational data, including structured and unstructured data
  • Gain deeper insights into system performance reducing the need for infrastructure upgrades while providing a better user experience
Discover how this national media company has increased digital listening by 17% by better understanding how audiences engage in different platforms with different content.


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