The Next Frontier in Ad Quality: Targeting Accuracy
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"The Next Frontier in Ad Quality: Targeting Accuracy"
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Audience targeting accuracy is the third component of ad quality. It's time that agencies, advertisers and publishers demand the same accountability for audience targeting accuracy as they do for viewability and fraud.

While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign by wasting impressions and spend, just like if your ads aren't seen or are served to bots. Read this report to learn more about:

  • The importance of audience targeting accuracy
  • The vast differences in performance among leading data vendors
  • How ad quality can impact campaigns
Learn more about our findings and how to select the right data partner today.


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