Forbes Insights: Reaching the Right Audience
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"Forbes Insights: Reaching the Right Audience"

Learn how marketers are improving their digital campaigns to reach the right audiences.

As digital advertising has evolved to bring a new level of targeting precision, relevance and measurability, brand marketers increasingly view it as a key component of their branding campaigns. Forbes Insights recently conducted a survey to learn more about:

  • How brand marketers are using digital advertising to reach their audience
  • How audience targeting can help improve campaign effectiveness
  • The primary challenges of audience targeting and how to address them
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