Quantcast conducted research and found that viewability is becoming a reality for improved campaign performance.
In 2012, 1.8 trillion display ads were paid for, but not seen. This is an unnecessary waste of effort and budget for advertisers seeking results. Today, a new wave of accountability is hitting the industry with advertisers expecting viewability standards from publishers and ad-serving media vendors. Read our findings and learn more about:
Offered Free by: Quantcast Corporation
See All Resources from: Quantcast Corporation
750 University Avenue | Suite 200 | Los Gatos, CA 95032
Resources: FAQ | Legal Notices