Viewability Has Arrived: A New Era Of Accountability
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"Viewability Has Arrived: A New Era Of Accountability"
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Quantcast conducted research and found that viewability is becoming a reality for improved campaign performance.

In 2012, 1.8 trillion display ads were paid for, but not seen. This is an unnecessary waste of effort and budget for advertisers seeking results. Today, a new wave of accountability is hitting the industry with advertisers expecting viewability standards from publishers and ad-serving media vendors. Read our findings and learn more about:

  • The current state of viewability standards
  • Four steps advertisers can take to incorporate viewability into their campaigns
As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.


Offered Free by: Quantcast Corporation
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