Programmatic for Branding: An Essential Marketing Tool
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"Programmatic for Branding: An Essential Marketing Tool"

Did you know that “programmatic” was voted the Association of National Advertisers' (ANA) marketing word of the year in 2014?

Over the past few years, programmatic has transformed digital marketing by bringing efficiency, effectiveness, and scale to the entire online advertising ecosystem. But not all advertisers are using it to its full potential beyond Direct Response tactics. In response to concerns around brand safety and quality we've put together this guide to:

  • Show how previous concerns about programmatic have been addressed
  • Offer ideas about how to take advantage of programmatic to amplify your branding campaigns
Read this white paper to learn how to leverage programmatic to make the most of your digital branding efforts.

Offered Free by: Quantcast Corporation
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