There's a long history of trade-offs between security and usability when it comes to digital experiences. New technologies, however are helping companies finally close the gap between reducing friction in digital engagement and keeping customer identity data secure.
Consumers have long been reporting frustration with having to use and memorize multiple usernames and passwords for their many digital accounts—some survey data indicates that up to 85% of consumers are dissatisfied with the current authentication models available to them. Thanks to the latest technologies and the proliferation of personal mobile devices, companies no longer have to decide between ease of use to drive conversion, and the security of customer identity data.
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