Content marketing is about more than just words created and broadcasted by a brand.
Platforms like Instagram, Pinterest, and Vine are growing rapidly. In fact, an ever-growing body of research demonstrates that user-generated content, particularly visual content such as images and video, is shared more frequently than text-only content across social networking platforms. These trends point to a culture in which consumers are embracing and engaging with visually oriented content. Additionally, and more importantly, research indicates that the digital world is increasingly driven, not by ads, but by photos and videos.
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