Address the key challenges identified by marketers surrounding the creating of content that engages.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. What isn't growing as rapidly, is the understanding within an organization of how imperative it is to have a digital asset management solution in place to best manage the sheer volume of rich media assets that form part of this content.
This paper highlights the importance of having the right foundations in place to ensure your content marketing efforts can be turned up a notch.
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