Digital Asset Management: The Three-Step Best Practice Model
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"Digital Asset Management: The Three-Step Best Practice Model"
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Help your organization keep up with the demand for “real-time” blockbuster content.

Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. The volume of digital assets needed to fuel the content machine is also growing exponentially. Organizations need to be able to respond with immediacy and in “real-time” but more often than not don't have the processes in place to be able to do so.

Robert Rose walks us through a three-step best practice model for digital asset management and demonstrates the interdependency of successful content marketing strategy upon the “Integration, Optimization and Accessibility” of these assets.


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