Help your organization keep up with the demand for “real-time” blockbuster content.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. The volume of digital assets needed to fuel the content machine is also growing exponentially. Organizations need to be able to respond with immediacy and in “real-time” but more often than not don't have the processes in place to be able to do so.
Robert Rose walks us through a three-step best practice model for digital asset management and demonstrates the interdependency of successful content marketing strategy upon the “Integration, Optimization and Accessibility” of these assets.
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