Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers
Request Your Free Report Now:

"Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers"
Request

In September 2013, Burger King announced the release of a healthier crinkle-cut fry option, which it branded, “Satisfries.” The fast food titan markets Satisfries as containing 30% less fat and 20% fewer calories than its traditional french fries.

The company even teased franchise rebranding as “Fries King.” As a new innovation in the QSR space, Satisfries piqued our interest at Crimson Hexagon. How do consumers perceive this french fry option? What are the major factors contributing to positive and negative experiences with Satisfries?


Offered Free by: Crimson Hexagon
See All Resources from: Crimson Hexagon

Request

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.



Copyright © 2016 NetLine Corporation. All rights reserved.
750 University Avenue | Suite 200 | Los Gatos, CA 95032
By submitting a request, your information is subject to TradePub.com's Privacy Policy.
Resources: | FAQ | Legal Notices