Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?
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"Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?"
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New data on consumer behavior shatters the hype about Twitter and Facebook.

Does the hype and focus placed on social media translate into real business value? A sobering investigation into the facts shatters the sentiment that those who hesitate on offering social customer service are missing out on immense opportunity.


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